Michael Phelps And VISA Prove The Value Of 0.01 Seconds

The finance giant’s latest ‘Go World’ spot encourages fans to join in creating global virtual cheers for Olympic athletes.

PSFK Coverage Of The 2012 London Olympics

During the Olympics, we’re featuring an inspiring ad each day. Today’s ad is from Visa, asking viewers to ponder the value of 1/100th of a second:

‘A hundredth of a second is faster than a blink of an eye. Faster than a flash of lightning. And it was the difference between Michael Phelps winning eight gold medals instead of seven. A hundredth of a second, just think of the cheers if lightning strikes twice.’

One of their ‘Go World’ spots, capitalizes on Michael Phelps’ success in Beijing, hyping up the return of the swimming phenom in 2012. The spot is part of a larger campaign by Visa that asks fans around the world to cheer for Olympic athletes. A dedicated page on Facebook in the US, Youku and Sina-Weibo in China, VKontakte in Russia, and YouTube and Twitter in the US lets fans ‘cheer’ for their favorite Olympic athletes by creating a video, picture, or text cheer. Only 4 days into the Olympics, and nearly 36 million cheers for athletes have been recorded on the app, the best of which will soon appear on TV.

Visa Go World

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