Nike has unleashed “Game On, World” as a way of using fitness data as a springboard for Nike+ wearers to work harder. Throughout the spot, we see pro-athletes leap through the air into drainpipes à la Mario and Luigi of the classic Super Marios Brothers Game and barrel through levels like Sonic the Hedgehog. Speed is of the essence as the series of challenges aim to inspire all Nike+ wearers to exceed their personal bests.
The Nike+ fitness tracking system has been around for years, but integrating the technology with shoes has only been introduced in the last year. For basketball there’s the Nike Hyperdunk+, and for men/ women’s training Lunar Hyper workout+ and Lunar TR 1+. All feature the new Nike+ Pressure Sensor that tracks its wearer’s movement with their movement data wirelessly transferred to apps (available on iOS 4S phones only).
Check out the campaign below: