menu

Nike Turns The World Into A Real Life Version Of Super Mario Bros.

Nike Turns The World Into A Real Life Version Of Super Mario Bros.
Advertising

Video game classics like Sonic the Hedgehog and Super Mario Bros. come to life in the athletic brand's new "Game On, World" spot.

Kyana Gordon
  • 2 july 2012

Nike has unleashed “Game On, World” as a way of using fitness data as a springboard for Nike+ wearers to work harder. Throughout the spot, we see pro-athletes leap through the air into drainpipes à la Mario and Luigi of the classic Super Marios Brothers Game and barrel through levels like Sonic the Hedgehog. Speed is of the essence as the series of challenges aim to inspire all Nike+ wearers to exceed their personal bests.

The Nike+ fitness tracking system has been around for years, but  integrating the technology with shoes has only been introduced in the last year. For basketball there’s the Nike Hyperdunk+, and for men/ women’s training Lunar Hyper workout+ and Lunar TR 1+.  All feature the new Nike+ Pressure Sensor that tracks its wearer’s movement with their movement data wirelessly transferred to apps (available on iOS 4S phones only).

Check out the campaign below:

Nike Game On World

+#advertising
+Advertising
+consumer goods
+fashion / apparel
+fitness / sport
+Future of Gaming
+nike
+Retail
+Sports & Fitness
+technology
+video games
+work
Trending

NYC Announces A Massive $136 Million Creative Hub In Brooklyn

Cities
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Technology Yesterday
Fashion Yesterday
No search results found.