Mobile App Organizes Contacts Based On Relationships

Mobile App Organizes Contacts Based On Relationships

Brewster's algorithm monitors how a user interacts with people across multiple social networks, creating relevant lists for searching.

Allie Walker
  • 13 july 2012

Searching through contacts on a phone can be a daunting task- duplicate entries for contacts are hard to avoid if you aren’t an organization fiend, and unused names on a list just add clutter–but who actually takes the time to delete them?  The new mobile app Brewster aims to put context around searching for contacts- if you’re searching for business contacts, there should be one list, for friends in NYC, another list.

Brewster works by examining the relationship between a user’s Google Apps, Twitter, Facebook, LinkedIn, and FourSquare contacts; the app’s algorithm monitors the interaction between the user and their contacts on the various platforms and creates lists from the interactions. The contacts a user interacts the most with will get put into a ‘favorite’ list, and users can also easily find contacts through keywords, finding contacts by filters like city and interests.

Steve Greenwood, the entrepreneur behind Brewster, says the inspiration for the app came out of his analog attempt at categorizing his contacts by how he knew them; he wanted to solve the question of how, in an increasingly connected world, he and others could ‘stay on top of who [they] know and how [they] know them?’

Fred Wilson of Union Square Ventures spoke to Brewster’s potential:

This new address book is smart because it knows a lot more things about your relationships than you have ever entered into your address book and it is adapting in real-time to all of this data. It knows who you probably want to talk to right now and it also knows who you are losing touch with and displays all of this data in a feed. Your Brewster address book is also de-duped and hot linked to all the social activities you want to do from calling, texting, facebooking, or whatever.

This is an address book that can handle a search query like ‘knicks game’ or ‘sushi tonight’ or ‘band of horses concert’. We are always querying our brain with questions like that. Now we can ask our address books those kinds of questions. [via]

Brewster can even tell a user which contacts they’ve fallen out of touch with- a perfect opportunity for helping people reconnect, or the final impetus to help people hit the ‘delete’ button on a bygone contact.



Turn Any Wearable Into A Mental Health Tracker

Fitness / Sport
Work Yesterday

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Yesterday

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Retail Yesterday

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

Automotive Yesterday

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Yesterday

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Yesterday

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Yesterday

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Yesterday

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Augmented / Virtual Reality Yesterday

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear


Rio Olympics
Innovation Coverage From The Rio Games

Advertising Yesterday

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Yesterday

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

Design Yesterday

Garmin’s New Smartwatch Is Challenging The Luxury Market

The brand adds a premium version of its popular multi-sport trainer to its accessories collection

No search results found.