British graphic designer Jonathan Shackleton created a campaign for Italian paper company Fedrigoni to showcase their paper selection tool to the UK design industry. The tool consists of 262 various samples and enables designers to choose the perfect shade and quality of paper for their projects. Focusing on quality Italian products and pride in appearance, Shackleton chose to showcase the paper in an interesting and innovative way. He created a book of templates for dinner jackets (an outfit that portrays quality and tradition) that could be folded and assembled.
The four templates (for the shirt, waistcoat, jacket, and bow tie) slot together with ease, allowing experimentation with different paper qualities and color combinations. Shackleton produced a wide range of styles, from simple and subtle patterns to much more elaborate designs. The book would be sent to Fedrigoni’s existing customers to promote the new selection tool.
Click through to see pictures of the templates: