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Perrier-Jouet Redesigns Champagne Bottle After 100 Years

Perrier-Jouet Redesigns Champagne Bottle After 100 Years

The Belle Epoque bottles hadn't changed since 1902 but have now been updated with a floral design by Japanese artist Makoto Azuma.

Emma Hutchings

Champagne maker Perrier Jouët has updated its classic Belle Epoque bottle for the first time in more than a century, launching the new design in Tokyo earlier this month. They commissioned Japanese artist Makoto Azuma to reinvent the signature floral motif first created by Emile Gallé in 1902.

Perrier-Jouet Redesigns Their Champagne Bottle For The First Time In Over 100 Years

The limited edition bottles of Belle Epoque Florale Edition 2004 vintage, are described as a “reverential homage” to Gallé’s original Art Nouveau design, which was inspired by Japanese art. They will be available worldwide in September at a price of €300. Makoto said:

I wanted to make something extraordinary, taking inspiration from the sensation of champagne inside the mouth, and the delicate movement of the ivy and leaves with a special attention and tribute given to Emile Gallé’s anemones.

Perrier Jouët

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