Perrier-Jouet Redesigns Champagne Bottle After 100 Years
The Belle Epoque bottles hadn't changed since 1902 but have now been updated with a floral design by Japanese artist Makoto Azuma.
Champagne maker Perrier Jouët has updated its classic Belle Epoque bottle for the first time in more than a century, launching the new design in Tokyo earlier this month. They commissioned Japanese artist Makoto Azuma to reinvent the signature floral motif first created by Emile Gallé in 1902.
The limited edition bottles of Belle Epoque Florale Edition 2004 vintage, are described as a “reverential homage” to Gallé’s original Art Nouveau design, which was inspired by Japanese art. They will be available worldwide in September at a price of €300. Makoto said:
I wanted to make something extraordinary, taking inspiration from the sensation of champagne inside the mouth, and the delicate movement of the ivy and leaves with a special attention and tribute given to Emile Gallé’s anemones.