To promote the release of the highly anticipated blockbuster ‘The Dark Knight Rises,’ the film’s creators have released an app that fully integrates the soundtrack into an experience that changes depending on the time of day and the user’s environment.
Instead of focusing on the visual, which the movie does itself, the app highlights Hans Zimmer’s score and the sounds of Gotham City. Users plug in headphones and choose ‘AutoPilot’ or ‘Manual’ mode. With AutoPilot the app decides what the user will hear based on ambient noise, time of day and whether the user is moving about. The app then selects music, sounds and voices to create a ‘Gotham experience’ that reflects the reality the user is in. Audio commentary on the development of the movie’s music is also interspersed throughout the user’s experience.
This app creates a larger experience around the movie and merges the fictional with reality, something filmmakers themselves have felt over the years while making the Batman trilogy. The pure focus on audio is a refreshing departure from most apps of this sort, with the ‘Inception’ movie app setting a similar precedent a few years back.