OH.NO.SUMO is a design collective that developed Stairway Cinema, a pop-up cinema space. The concept is meant to distract pedestrians from the ultimate distractor: their mobile devices. The designers intentionally set up the installation in a waiting space, as these locations are often vacuous spaces where no social interaction takes place.
Stairway Cinema is a communal and spontaneous experience located nearby two university campuses in Auckland, New Zealand. The installation is intended for the screening of short online features, which get projected on a small, flat surface. People that drop-by can sit on the cushioned steps and enjoy a few high-quality videos and get some conversation going as they wait for their laundry or the local bus.
Click through the thumbnails below to see more images of the pop-up cinema.
Images Copyright Simon Devitt