Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you something to think on and chat about over the weekend.

Moleskine Introduces New Collection With Black Pages

IKEA Now Brews Its Own Brand Of Beer

Fridge Device Alerts Social Networks When User ‘Fails’ Their Diet

This Week In Brand Strategy & Marketing

Brad Pitt Unveils House Designed By Frank Gehry For Charity [Pics]