PUMA Opens A Social Club Inside A Store [Pics]

The sports brand opens a new retail and entertainment space in Prague intended to become a mul­ti­func­tional meet­ing point for young fans.

Emma Hutchings
Emma Hutchings on July 27, 2012.

Czech architects edit! have designed the interior of the Puma social club in Prague, which is intended to become a muti-func­tional meet­ing point for young peo­ple attracted by the brand. The con­cept store also features a cafe that serves direct-trade cof­fee and homemade cup­cakes. For par­ties or events the store can be easily rearranged as most of the furniture is mobile.

A chain system inspired by miner’s cloakrooms (where steel chains were used to hang clothes and raise them for ventilation) is used for displaying clothes and as a sup­port for the light sys­tem. The chains can be raised and lowered man­u­ally or remotely to meet the needs of the space.

Click through to see photos of the social club: