PUMA Opens A Social Club Inside A Store [Pics]

The sports brand opens a new retail and entertainment space in Prague intended to become a mul­ti­func­tional meet­ing point for young fans.

Czech architects edit! have designed the interior of the Puma social club in Prague, which is intended to become a muti-func­tional meet­ing point for young peo­ple attracted by the brand. The con­cept store also features a cafe that serves direct-trade cof­fee and homemade cup­cakes. For par­ties or events the store can be easily rearranged as most of the furniture is mobile.

A chain system inspired by miner’s cloakrooms (where steel chains were used to hang clothes and raise them for ventilation) is used for displaying clothes and as a sup­port for the light sys­tem. The chains can be raised and lowered man­u­ally or remotely to meet the needs of the space.

Click through to see photos of the social club:

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