PUMA Opens A Social Club Inside A Store [Pics]
The sports brand opens a new retail and entertainment space in Prague intended to become a multifunctional meeting point for young fans.
Czech architects edit! have designed the interior of the Puma social club in Prague, which is intended to become a muti-functional meeting point for young people attracted by the brand. The concept store also features a cafe that serves direct-trade coffee and homemade cupcakes. For parties or events the store can be easily rearranged as most of the furniture is mobile.
A chain system inspired by miner’s cloakrooms (where steel chains were used to hang clothes and raise them for ventilation) is used for displaying clothes and as a support for the light system. The chains can be raised and lowered manually or remotely to meet the needs of the space.
Click through to see photos of the social club: