menu

Get Rewards For Influencing Online Purchases [Future Of Retail]

Get Rewards For Influencing Online Purchases [Future Of Retail]
Advertising

Mulu.me allows online shoppers to list their favorite products; when someone buys that product because of their recommendation, they get rewarded with cash.

Allie Walker
  • 28 july 2012

Our latest Future Of Retail Report looks at the trend of Shopper As Affiliate. One manifestation of this trend can be seen in Mulu.me, a social commerce platform where friends, industry experts, brands and celebrities can recommend products they love in exchange for commission when sales are generated from their endorsement. To begin using Mulu.me, site users curate their own customized product pages, add comments about favorite products, and then share their recommended items with friends on social networks.

Commission fees generated by purchases on Mulu.me are split between the brand and curator, allowing people to earn extra cash for themselves, their business or a charity of their choice. Consumers can purchase items from within the platform from curated pages created by friends or celebrities like Zooey Deschanel.

Amaryllis Fox, the CEO and Founder of Mulu.me, speaks to the potential impact shopping with the platform can make:

Through Mulu, consumers browse content curated by people they know and trust—from celebrities, to family and friends—content that’s personally relevant and benefits the curator or their charity with every purchase. Mulu enables everyone to benefit from the joy of sharing and discovery while raising hundreds of millions of dollars in affiliate fees for chronically underfunded causes. It’s pretty empowering to be able to support a clean water project in Sudan with your killer taste in shoes.

Mulu.me

A summary of the Future of Retail report is available to view for free – and a download of the full 100 page document can be ordered today.

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
USA Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Technology Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Financial Services Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

No search results found.