Sephora’s New Nail Polish Prints The New York Times On Nails [Video]

The cosmetics brand’s latest offing is inspired by newsprint.

Cosmetic store Sephora has launched its own four-piece nail sets that are inspired by newspaper typography. The set is part of Sephora’s ‘The New Black’ series and come in two different shades: ‘Times Late Edition’ and ‘Weekly Journal.’ Each nail lacquer set comes with an alcohol-based solution that allows the user to have the newsprint transferred onto her nails.

Sephora’s innovative lacquer set hopes to attract women working in the creative field who want an edgy look but still look professional at the same time. Each set retails for $16 and can be purchased in store or at selected online stores. Watch the video below to see how the set works.


Photos courtesy of Beautezine