Our latest Future Of Retail Report looks at the trend of Shopper As Affiliate. One manifestation of this trend can be seen in Mark, an online beauty and fashion boutique. Mark gives customers the chance to promote, market, and sell its products both online and offline in exchange for discounts and promotions when sales are generated by their brand advocacy. After enrolling to be a representative, customers can set up their own online eBoutique of hand-picked brand products; customers can also sell the items offline during brand-sponsored parties. For their efforts, representatives gain access to special offers and promotions, in addition to earning a commission on every product they sell. Each brand representative is trained via webinars, conference calls, and online guides, ensuring that consumers who are acting as representatives are knowledgeable across the brand’s product line.