Shopping Site Uses Facebook ‘Likes’ To Build Personal Catalogs [Future Of Retail]
Social shopping service curates products based on social network preferences.
Our latest Future Of Retail Report looks at the trend of Auto-Curated Shopping. One manifestation of this theme is Glimpse – a social shopping platform that aggregates Facebook ‘Likes’ and data from social network ‘friends’ to create custom catalog pages which aid in the discovery of new products. Presenting items within an image board format, the online tool allows consumers to pre-select and browse a unique collection of branded products which are likely to match their unique sense of style and taste.
Utilizing the Facebook ‘like’ button as a bookmark for content, Glimpse allows users to browse products by style, brand, or retailer and to make purchases directly through the platform. The service is host to over 550 million products from over 500,000 stores and online merchants. Siva Kumar, CEO of TheFind which owns Glimpse.com said recently
“More than 100 million products online have ‘Like’ buttons, with the heaviest concentration of Liked items in fashion and design products. The data now exists to instantly personalize an interesting shopping experience for trending soft goods and present them in a format that is both truly social and entertaining.”