Annie Leonard and The Story of Stuff project have released a new movie called The Story of Change. In past movies, Leonard has taken a current event or issue and dissected it, putting it into words and pictures her audience can understand. Leonard demystified topics like cap and trade, planned obsolescence, toxins in cosmetics, and Citizens United. This time, Leonard turns her attention to…us. Her audience. The Story of Change focuses on how individuals have been trying to affect change in our separate lives, but the key is to come together as a group to really turn things around.
Leonard begins by defining the “green story” as buying fairer and greener products and then recycling them at end of life, but that’s not the end of the story, or what people can do to be green. “Look, it is important to try to live green,” Leonard says in the film. “Living our values in small ways shows ourselves and others we care. So it is a great place to start. But it’s a terrible place to stop.”
In each of her previous films, Leonard lays out the problem and demonstrates that we need change, but The Story of Change is the first film that focuses on how to do it, and do it together. She examined periods in history where there has been large-scale change – the anti-apartheid movement in South Africa, the U.S. Civil Rights Movement and the environmental victories in the U.S. in the 1970s – and found some parallels. Leonard believes that we need a systemic change, and the only way to accomplish that is to come together and act. Her three-step process starts with a big idea, and then needs participants who believe in it, and together they must take action to effect change.
Originally published on Triple Pundit, republished with kind permission.