menu

Triple Pundit: Big Idea + People + Action = Change

Triple Pundit: Big Idea + People + Action = Change
culture

Annie Leonard's new movie 'The Story Of Change' explores how groups working together, rather than individuals working separately, can create a movement.

Triple Pundit
  • 20 july 2012

Annie Leonard and The Story of Stuff project have released a new movie called The Story of Change. In past movies, Leonard has taken a current event or issue and dissected it, putting it into words and pictures her audience can understand. Leonard demystified topics like cap and trade, planned obsolescence, toxins in cosmetics, and Citizens United. This time, Leonard turns her attention to…us. Her audience. The Story of Change focuses on how individuals have been trying to affect change in our separate lives, but the key is to come together as a group to really turn things around.

Leonard begins by defining the “green story” as buying fairer and greener products and then recycling them at end of life, but that’s not the end of the story, or what people can do to be green. “Look, it is important to try to live green,” Leonard says in the film. “Living our values in small ways shows ourselves and others we care. So it is a great place to start. But it’s a terrible place to stop.”

In each of her previous films, Leonard lays out the problem and demonstrates that we need change, but The Story of Change is the first film that focuses on how to do it, and do it together. She examined periods in history where there has been large-scale change – the anti-apartheid movement in South Africa, the U.S. Civil Rights Movement and the environmental victories in the U.S. in the 1970s – and found some parallels. Leonard believes that we need a systemic change, and the only way to accomplish that is to come together and act. Her three-step process starts with a big idea, and then needs participants who believe in it, and together they must take action to effect change.

(Original article by Andrew Newell. Continue reading here.)

Originally published on Triple Pundit, republished with kind permission.

culture
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Innovation Debrief: Boston

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.