Nike brings forty years of its famous trademarked shoes back to life in the digital world at Facebook. The Nike Shoe Boxxxx Facebook App enables players to select virtual shoes and store them in their collections. Users can learn more about each unique pair of sneakers and if they choose, can swap them with other users around the world. Their virtual collection is in essence a customized virtual closet that is viewable by all their friends. Fans can also earn points by trading and attaining rare collections, which they can then swap for even more cool sneaks.