The luxury brand plays homage to its family roots with tongue-in-cheek packaging.
To play tribute to the origins of the French champagne house, Veuve Clicquot, it has released a limited edition of its famous Brut Yellow Label in a bright-colored sardine tin. The sardine reference isn’t just something random, but actually has long history behind the champagne label.
The premium bubbly beverage gained popularity when Barbe Nicole Ponsardin, the widow of François Clicquot, took over the champagne house. Ponsardin’s father liked the humorous association of his name and the fish so much, that he included a leaping sardine over a bridge (“pont” in French) as his family coat-of-arms. The canned Ponsardin champagne is a unique and fun way to play homage to the family origins of Veuve Clicquot.