You probably won’t see the ’100M Cheer’ become an Olympic event anytime in the near future, but Volkswagen created the event as a way for fans to compete in their own version of an Olympic sprint.
In Up! Holland Up!, Volkswagen challenged sports fans in Holland to show their support for the Dutch athletes in the Olympics, giving free tickets for the London games to the loudest, most passionate fans. To determine which fans were the most enthusiastic, Volkswagen rigged an up! car to run purely off of noise. The ‘orange-motion technology’ converted fans’ screams and cheers into the power needed to make the car go- the louder fans screamed, the faster the car moved.
With the car’s pedals removed, a microphone and decibel recorder captured the noise level from fans in the car, with the decibel level then translated into RPMs by an attached accelerator. Fans had to power the car through a 100M ‘cheer’ sprint, and those with the fastest times (thus, the most passionate) won tickets to the summer Olympics.
The car’s speed maxed out at 30km/hour, but listen to the (incredibly loud) cheers it took for fans to reach a speed of 17km/hour: