Applebee’s Reinvents Itself As A Nightclub
The family-friendly restaurant chain transforms into 'bee's Late Night' in an after-hours experiment.
Family-friendly chain Applebee’s plans to bring nightlife to suburbia by reinventing itself as an after-hours entertainment destination, offering half-price appetizers, drink specials, dance music, and karaoke after 10pm. While most of Applebee’s locations close at 10 p.m., locations in Central Florida already stay open (with strobe lights and all) until 2am under the moniker ‘Club Applebee’s.’
‘Club Applebee’s‘ offer ’80s- and ’90s-themed parties, karaoke, ‘Girls’ Night Out’ events, and a monthly black-light party. According to Businessweek, the restaurant chain will look to expand this after-hours model piloted by the Central Florida locations to a national audience. Applebee’s will transform from family-friendly restaurant to late-night destination with a change in appearance after-hours:
The company will emphasize this switch by gradually altering the physical appearance of its restaurants. After 9 p.m. the traditional red and white Applebee’s store logo will change so that only the “bee’s” part of the name is illuminated, and the windows will be accented by dim green lights instead of bright white daytime ones.
Would you visit ‘bee’s Late Night’ instead of a traditional night club or bar?