Australian brewing company puts an innovative spin on visual promotion via a unique billboard concept that is only visible when darkness falls.
South Australian brewing company Coopers has recently unveiled “Life After Dark,” a unique billboard concept handcrafted by Chicago based street artist and illustrator Pose. Created with ultraviolet paint, the artist made an illustration that only shows up once the sun has gone down. Located on the corner of Brunswick St and Rose St, in Fitzroy, Melbourne, the billboard showcases only Coopers Dark Ale during the day, while the complex nightlife drawing materializes at night.
The attention-grabbing outdoor ad is accompanied by a three-part video showing behind-the-scenes footage of creating the billboard along with the lifestyle and sounds that inspired its completion.