menu

Blank Billboard Unveils Itself Through UV Paint At Night

Blank Billboard Unveils Itself Through UV Paint At Night
Advertising

Australian brewing company puts an innovative spin on visual promotion via a unique billboard concept that is only visible when darkness falls.

Don Michael Acelar De Leon
  • 8 august 2012

South Australian brewing company Coopers has recently unveiled “Life After Dark,” a unique billboard concept handcrafted by Chicago based street artist and illustrator Pose. Created with ultraviolet paint, the artist made an illustration that only shows up once the sun has gone down. Located on the corner of Brunswick St and Rose St, in Fitzroy, Melbourne, the billboard showcases only Coopers Dark Ale during the day, while the complex nightlife drawing materializes at night.

The attention-grabbing outdoor ad is accompanied by a three-part video showing behind-the-scenes footage of creating the billboard along with the lifestyle and sounds that inspired its completion.

Life After Dark

+#advertising
+#culture
+#design
+Advertising
+Beer
+billboard
+culture
+Design
+Education
+Entertainment
+light
+technology
+USA
Trending

3 Key Trends Driving The Future Of Entertainment Consumption

Augmented & Virtual Reality
TREND REPORT


NEW: ENTERTAINMENT DEBRIEF
Media in the age of omnipresent tech


DOWNLOAD NOW

PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

Retail february 17, 2017
USA february 17, 2017
No search results found.