menu

For Boomers, Doctor Knows Best When It Comes To Apps

For Boomers, Doctor Knows Best When It Comes To Apps
technology

How can mobile health connect their services to America's nearly 78 million baby boomers?

John Pugh, BI
  • 29 august 2012

Image credit debh2011

Think ‘technology’ and your grandmother probably isn’t the first person to come to mind. But as health services increasingly become available on our mobile devices, she may be just the person they had in mind. According to 2010 Social Security data, nearly one quarter of the American population falls into the boomer category; this group has a projected average lifespan of 88 years and have a unique set of needs–providing these individuals with access to a wide range of mobile health apps has never been more important. However, as this group is not known for being early adopters, how can these services best reach them?

A recent poll conducted by Mitchell Research and Communications revealed the power that doctors have in recommending apps for chronic and life threatening diseases. The 600 Baby-boomers surveyed said they are more willing to download a health and wellness app based on their doctor’s recommendation and were much less likely to download an app recommend by their family or friends.

Some of the findings from the study:

  • 5% would download an app recommended by their friends
  • 18% would download an app recommended by their family
  • 60% would download an app recommended by their doctor

Patients with chronic or life threatening conditions were 70 percent more likely to download an app to track their medical issues, while only half of users would download an app looking for general information or weight loss help.

Image credit David Nicholai

Mitchell says that 24 percent of the nation’s 78 million baby boomers own smartphones; their survey should help prove how influential doctors can be in helping patients adopt the use of mobile health apps to monitor their own health and thus improve their quality of life.

And while we here at PSFK might not be doctors per say, in light of this study we thought we’d take a look back at some of the most interesting health-related apps uncovered during our ongoing look into the health and wellness space. Whether helping to improve a person’s life in between doctor’s visits or enabling physicians to provide better care, the five apps below represent some of our recent favorites.

Zipongo:  Giving users discounts and rewards for making healthy choices
Zipongo is a health planning technology and iPhone app that allows users to customize and manage their own personalized wellness plans.

Noom: Helping users lose weight without tracking every meal
Noom, a New York City-based maker of Android-based fitness and health apps, developed Weight Loss Coach, an app that does not require users to enter in every meal or track every physical activity.

JiffPad:  A visual play-by-play of personal medical consulations
JiffPad is an iPad app that helps patients capture crucial information discussed during their medical visits by letting doctors share and capture information in a visual format, removing the barriers of communication.

DocBookMD: Letting on-call doctors communicate with patients ‘on-the-go’
The new app DocBookMD allows doctors to send and receive secure HIPAA-compliant patient information – X-Rays, lab results, or EKGs – directly from their iPhone or iPad, and get a response from another doctor-user in minutes.

BeImmunized: Digitized immunization records that help track vaccinations
The startup BeImmunized aims to digitize all immunization records, making this information instantly accessible to doctors, patients, healthcare workers, and schools.

BeImmunized // JiffPad // DocBookMD //  Zipongo // Noom

PSFK has partnered with Boehringer Ingelheim to bring you a steady stream of inspiring news and ideas in the health and wellness space. Once each week, we will be posting an article on PSFK.com. If you would like to gain access to the full stream of content, please check out Boehringer Ingelheim’s Facebook page, where they are publishing a regular stream of inspiring and informative content.

technology
Trending

Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 25, 2016

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.