For Boomers, Doctor Knows Best When It Comes To Apps

For Boomers, Doctor Knows Best When It Comes To Apps

How can mobile health connect their services to America's nearly 78 million baby boomers?

John Pugh, BI
  • 29 august 2012

Image credit debh2011

Think ‘technology’ and your grandmother probably isn’t the first person to come to mind. But as health services increasingly become available on our mobile devices, she may be just the person they had in mind. According to 2010 Social Security data, nearly one quarter of the American population falls into the boomer category; this group has a projected average lifespan of 88 years and have a unique set of needs–providing these individuals with access to a wide range of mobile health apps has never been more important. However, as this group is not known for being early adopters, how can these services best reach them?

A recent poll conducted by Mitchell Research and Communications revealed the power that doctors have in recommending apps for chronic and life threatening diseases. The 600 Baby-boomers surveyed said they are more willing to download a health and wellness app based on their doctor’s recommendation and were much less likely to download an app recommend by their family or friends.

Some of the findings from the study:

  • 5% would download an app recommended by their friends
  • 18% would download an app recommended by their family
  • 60% would download an app recommended by their doctor

Patients with chronic or life threatening conditions were 70 percent more likely to download an app to track their medical issues, while only half of users would download an app looking for general information or weight loss help.

Image credit David Nicholai

Mitchell says that 24 percent of the nation’s 78 million baby boomers own smartphones; their survey should help prove how influential doctors can be in helping patients adopt the use of mobile health apps to monitor their own health and thus improve their quality of life.

And while we here at PSFK might not be doctors per say, in light of this study we thought we’d take a look back at some of the most interesting health-related apps uncovered during our ongoing look into the health and wellness space. Whether helping to improve a person’s life in between doctor’s visits or enabling physicians to provide better care, the five apps below represent some of our recent favorites.

Zipongo:  Giving users discounts and rewards for making healthy choices
Zipongo is a health planning technology and iPhone app that allows users to customize and manage their own personalized wellness plans.

Noom: Helping users lose weight without tracking every meal
Noom, a New York City-based maker of Android-based fitness and health apps, developed Weight Loss Coach, an app that does not require users to enter in every meal or track every physical activity.

JiffPad:  A visual play-by-play of personal medical consulations
JiffPad is an iPad app that helps patients capture crucial information discussed during their medical visits by letting doctors share and capture information in a visual format, removing the barriers of communication.

DocBookMD: Letting on-call doctors communicate with patients ‘on-the-go’
The new app DocBookMD allows doctors to send and receive secure HIPAA-compliant patient information – X-Rays, lab results, or EKGs – directly from their iPhone or iPad, and get a response from another doctor-user in minutes.

BeImmunized: Digitized immunization records that help track vaccinations
The startup BeImmunized aims to digitize all immunization records, making this information instantly accessible to doctors, patients, healthcare workers, and schools.

BeImmunized // JiffPad // DocBookMD //  Zipongo // Noom

PSFK has partnered with Boehringer Ingelheim to bring you a steady stream of inspiring news and ideas in the health and wellness space. Once each week, we will be posting an article on If you would like to gain access to the full stream of content, please check out Boehringer Ingelheim’s Facebook page, where they are publishing a regular stream of inspiring and informative content.


DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Today

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Today

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Syndicated Today

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Today

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Today

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 28, 2016

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Today

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Today

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Today

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)


Future Of Work
Cultivating The Next Generation Of Leaders

Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Today

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.