menu

Cadbury Measures Olympic Stats In Chocolate Products

Cadbury Measures Olympic Stats In Chocolate Products
Advertising

The"Choculator" creatively leverages the spirit of the Games to engage consumers to interact with the brand.

Karen Baker
  • 10 august 2012

PSFK Coverage Of The 2012 LondonOlympics

The ‘Choculator’ is an online calculator that translates Cadbury’s products into statistics, converting the metrics of the Olympic Games into chocolate bar dimensions. Users can measure the weight of shot puts, the length of the Olympic swimming pool, and the height of trampoline jumps, in terms of Cadbury Mini Eggs for example.

Brands are capitalizing on the London 2012 craze to promote their Olympic spirit in their own zany, branded ways. A “choculator” is sure to be one among many examples.

The Cadbury Choculator

Trending

Perrier-Jouët Lounge Includes Grape Skin 3D-Printed Champagne Bowl

Advertising
PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

No search results found.