The”Choculator” creatively leverages the spirit of the Games to engage consumers to interact with the brand.
The ‘Choculator’ is an online calculator that translates Cadbury’s products into statistics, converting the metrics of the Olympic Games into chocolate bar dimensions. Users can measure the weight of shot puts, the length of the Olympic swimming pool, and the height of trampoline jumps, in terms of Cadbury Mini Eggs for example.
Brands are capitalizing on the London 2012 craze to promote their Olympic spirit in their own zany, branded ways. A “choculator” is sure to be one among many examples.