Corelle wanted to demonstrate how chip-resistant its dinnerware was, so it set up a machine that dropped down its plates when customers purchased them.
Agency Grey in China developed a unique promotion to demonstrate the strength of Corelle‘s dinnerware. The company wanted to demonstrate that its products were chip-resistant, so a vending machine was set up to dispense plates to customers. People could purchase the plates the same as they would a typical vending machine snack and they dropped down without a scratch. You can see the machine in action in the video below: