An online art project uses wit and simple illustrations to showcase the characteristics of the two pillars of any creative department.
Copywriter vs Art Director, an online art project by art directors Caio Pena and Henrique Parada and copywriter Letícia Hanower, that humorously showcases the perennial quirks of the two main creatives of the advertising realm. Inspired by a similar comparison art project, the trio set out to plot the interesting characteristics that define a copywriter and an art director, such as their software, basic tools, anger triggers, work hours, among many others. The result: a simplified yet insightful peek into the dynamics of working in the creative department of an advertising agency.
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