If you live in NYC, SF, or LA, you’ll be able to take a picture with several silver David statues. But these aren’t replicas of the Michelangelo’s David that you can find in Florence, they’re an homage to another David.
Image credit: Instagram user lubombs
The 10 foot tall statues of David Beckham are slightly more PG than Michelangelo’s version- he still has chiseled muscles, but instead of being completely nude, he’s wearing boxer briefs. Fans eager to ‘touch’ Beckham can find nine statues in H&M stores and on the streets of the three cities. (New York must have the most die-hard Beckham fans, as 6 are dedicated to Manhattan while 2 are located in LA and only 1 in SF- see a list of locations here.)
The statues promote the launch of the 2nd line of the David Beckham Bodywear collection for H&M; one lucky fan will win a $1,000 H&M shopping spree, 100 will receive a miniature version of the ‘David’ statue, and, perhaps the real jackpot, 10 entries will win a signed pair of undies from Beckham himself. The campaign is organized through Instagram- snap a picture of yourself looking lovingly at the statue, tag it with #HMBeckham, and you’re entered to win. The contest runs from August 16th to August 31st.
Image credit: Instagram user Lucky Magazine
The statues, although larger than life, pale in comparison to a recent PR stunt for the brand in the UK; images of Beckham in his underwear were projected onto the White Cliffs of Dover to ‘welcome’ visitors flying into London for the 2012 Olympics.