Everyone knows you shouldn’t drive after drinking, but when drinking you typically don’t exercise your best judgment. If potential drunk drivers could be targeted before they step into the car – or even better, before they leave the bar – how many accidents could be avoided?

Insurance company Allianz decided to take a chance and find out. Partnering with OgilvyOne Brazil, they installed “Drunken Mirrors” in the bathrooms of bars and clubs. These mirrors look like normal mirrors, so it comes as a surprise when they pause just a moment too long before changing. In other words, the mirror’s own reactions are delayed to simulate how a person’s reflexes are slowed down after a couple of drinks.

Check out the mirror in action below:

The campaign offers an on-site, interactive approach to telling people what they may dismiss when sober by giving them real-time feedback about the potential dangers of their actions.

OgilvyOne Worldwide