menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Domino Asks Fans To Come Up With A New Kind Of Delivery Truck [Video]

Domino Asks Fans To Come Up With A New Kind Of Delivery Truck [Video]

Company launches new campaign for crowdsourced pizza vehicle designs.

Yi Chen

Domino’s Pizza newest campaign asks users to design a delivery vehicle that not only looks great, but is also able to efficiently maintain the temperature of the food. The Ultimate Delivery Vehicle Project is a collaboration with the open-source car company Local Motors that is open to all fans in the U.S.

The first phase of the campaign will ask fans to submit concept sketches and renderings of the ideal pizza truck that stands out from the rest. Not only will the most innovative idea win $10,000, but will have the car made into a prototype.

Tony Calcao, Executive Creative Director of Domino’s ad agency Crispin Porter + Bogusky, commented that:

The task is huge. It’s a vehicle. It’s not a name of a product that can change or be removed or added from a menu. It’s an unprecedented idea and, we hope, and unprecedented vehicle. That’s a big deal. That’s trust.

Check out more information about the campaign below.

Domino’s Pizza

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
PSFK 2015

Live, Work, Play Better
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store