The drugstore chain partners with Mission Electric to bring cleaner vehicles to the streets of the city, asking shoppers to ‘vote’ which locations will get e-trucks.
Businesses are warming up to the idea of crowdsourcing more and more to help them become more sustainable. Unilever asked for ideas about sustainable showering, Heineken looked for some help in designing a greener six pack, and now Duane Reade is asking the public to help it decide which of its stores in New York City will switch to electric trucks. It’s true that participants don’t need to contribute their creativity to the decision-making process, in this case, but this time they’re getting an opportunity to make an impact not only on the company, but also on their own neighborhood.
This initiative is a result of collaboration between Mission Electric, a partnership among non-profits and the mayor’s offices of Boston, Philadelphia, and New York City to educate and engage the public around electric vehicles and Duane Reade, which is looking to switch 25 percent of its fleet to electric trucks over the next year. The company has already selected five stores in New York City to serve with e-trucks, and now is asking the public to vote (on Mission Electric’s website) which two additional stores in the Big Apple will be going completely electric.
Originally published on Triple Pundit, republished with kind permission.