Online Retailer Recruits Models To Give “Free Hugs” Throughout NYC

Online Retailer Recruits Models To Give “Free Hugs” Throughout NYC

This Friday, shopping website and five models will be engaging consumers across Manhattan in a very friendly way.

Laura Feinstein
  • 21 august 2012

Sometimes living in NYC can be rough. Crowded subways, smoggy air, and expensive everything can put a damper on the general morale of the city. However, nothing brightens up the day like a hug, and this is especially true if it’s coming from a beautiful model. This Friday as part of their Shoptiques <3 NY event, online shopping retailer will be bringing five (hopefully friendly) models on a cross city tour of hug-giving.

For those curious, or having a really bad day, the official huggers will embark at 11 a.m. from SoHo at the corner of Spring and Broadway, then move on to Washington Square Park, Union Square and Times Square, before ending at Columbus Circle. And in case you’re worried you might not get your turn at a friendly embrace, you can also book one in advance and/or “track a model” on their website.

So just who is this retailer offering one of the more unusual ad gimmicks of the pre- fashion season run up? aims to “bring boutique shopping online,” and acts as “a one-of-kind online destination for discovering and exploring local boutiques across the country, lets you instantly jet set from New York to Los Angeles, San Francisco, Chicago, Boston, Miami and beyond (and very soon, the world!) to explore the best-kept secrets beloved by locals and the savviest shoppers.”

Offering a carefully selection of top boutiques with one-of-a-kind pieces, was created to be a sort of aggregated website that bypasses the larger retailers in favor of the local and underground, and without the hassle of searching through hundreds of websites for specific items.

In addition, Shoptique also offers personal style advice and recommendations with an emphasis on emerging, niche or local designers. also lets you shop by boutique, neighborhood, clothing type and new arrivals, as well as refine your search by color, price, size and style.

Seeing as how it’s easy to get sucked into that wormhole of searching countless small boutique websites for the best deal on your favorite just-below-the-radar labels, the site aims to take a lot of the leg work out of this research, and hopefully save you hours of scanning.

So if you happen to be in NYC this week, and are curious about Shoptique (and in need of some affection), plan a lunch break so you can meet up with their roving band of models. Check out the route below.



PSFK's Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Brand Development
Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Today

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Get PSFK's Latest Report: Future of Work

See All
Design Today

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Today

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Today

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

Food Today

Disable Your Wi-Fi For Family Dinners With This Pepper Grinder Hacking Device

Dolmio has created a gadget that shuts down internet access so you can eat without being distracted

Entertainment Today

Nosulus Rift Delivers Horrible Smells Just For The South Park Videogame

Ubisoft has developed a unique peripheral for the upcoming title that will put players to the test


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed Yesterday

Retail Expert: What Sustainability Means To The Millennial Generation

Jo Godden, Founder of RubyMoon, discusses how brands can limit their environmental impact worldwide

PSFK Labs august 24, 2016

PSFK’s Workplace Vision: The Annual Review Becomes An Everyday, Collaborative Activity

Our Future of Work vision is a web-based platform through which teams can collaborate on and monitor performance reviews across all channels, ensuring a happier workplace

Europe Today

Netflix’s Newest Programming Is As Slow As It Gets

Norwegian network NRK is coming to the streaming platform with their successful 'Slow TV'

Media & Publishing Yesterday

CNN Launched An Entire Drone Division Of Their News Network

CNN AIR incorporates aerial footage into the corporation's ongoing news coverage

Advertising Yesterday

Uber’s Breathalyzer Cards Let You Know If You Are Sober Enough To Drive

A new campaign from the ride-sharing service raises awareness about the importance of a safe trip home

Design Yesterday

Milk Proteins Could Be The Packaging Material Of The Future

A newly discovered casein-based alternative is biodegradable, sustainable and even edible

Technology Yesterday

Intel’s New System Will Help Technology See And Understand The World

Joule is a tiny board for developers designed to bring powerful computer vision to cheap and easy-to-make prototypes


Innovation Debrief: Boston
Business Concepts Born In 'The Hub'

Design Yesterday

This LA Hotel Is Designed Specifically For Cocktail Drinkers

The Walker Inn is a new Los Angeles "Bed and Beverage" experience that offers guests an intimate setting for their night cap

Education Yesterday

Bringing Virtual Reality And Telepresence Robotics To E-Learning

This Learning Management System is embracing new technologies to reallocate teaching resources to where they should be going

Advertising Yesterday

Interactive Art Exhibition For Dogs Provides Endless Fun

Installations created by artist Dominic Wilcox are based on activities loved by canines, such as fetching tennis balls and splashing in water

No search results found.