menu

Online Retailer Recruits Models To Give “Free Hugs” Throughout NYC

Online Retailer Recruits Models To Give “Free Hugs” Throughout NYC
Advertising

This Friday, shopping website shoptiques.com and five models will be engaging consumers across Manhattan in a very friendly way.

Laura Feinstein
  • 21 august 2012

Sometimes living in NYC can be rough. Crowded subways, smoggy air, and expensive everything can put a damper on the general morale of the city. However, nothing brightens up the day like a hug, and this is especially true if it’s coming from a beautiful model. This Friday as part of their Shoptiques <3 NY event, online shopping retailer Shoptiques.com will be bringing five (hopefully friendly) models on a cross city tour of hug-giving.

For those curious, or having a really bad day, the official huggers will embark at 11 a.m. from SoHo at the corner of Spring and Broadway, then move on to Washington Square Park, Union Square and Times Square, before ending at Columbus Circle. And in case you’re worried you might not get your turn at a friendly embrace, you can also book one in advance and/or “track a model” on their website.

So just who is this retailer offering one of the more unusual ad gimmicks of the pre- fashion season run up? Shoptique.com aims to “bring boutique shopping online,” and acts as “a one-of-kind online destination for discovering and exploring local boutiques across the country, Shoptiques.com lets you instantly jet set from New York to Los Angeles, San Francisco, Chicago, Boston, Miami and beyond (and very soon, the world!) to explore the best-kept secrets beloved by locals and the savviest shoppers.”

Offering a carefully selection of top boutiques with one-of-a-kind pieces, Shoptiques.com was created to be a sort of aggregated website that bypasses the larger retailers in favor of the local and underground, and without the hassle of searching through hundreds of websites for specific items.

In addition, Shoptique also offers personal style advice and recommendations with an emphasis on emerging, niche or local designers. Shoptiques.com also lets you shop by boutique, neighborhood, clothing type and new arrivals, as well as refine your search by color, price, size and style.

Seeing as how it’s easy to get sucked into that wormhole of searching countless small boutique websites for the best deal on your favorite just-below-the-radar labels, the site aims to take a lot of the leg work out of this research, and hopefully save you hours of scanning.

So if you happen to be in NYC this week, and are curious about Shoptique (and in need of some affection), plan a lunch break so you can meet up with their roving band of models. Check out the route below.

Shoptique

Advertising
Trending

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Design & Architecture
Culture Yesterday

Messaging Add-On Helps You Correct Your Friends’ Bad Grammar

An iMessage sticker pack will help you copyedit text messages

Automotive Yesterday

Mercedes-Benz Introduces A New Electric Mobility Brand

The separate entity aims to simplify the identification of Mercedes EV products to customers

Trending

Get PSFK's Related Report: Future of Work

See All
Mobile Yesterday

Tinder’s New Feature Makes Swiping A Group Effort

The dating app wants to democratize its gestural interaction by buying in to the social polling trend pervasive among millennials

Related Expert

Katia Beauchamp

Retail, E-Commerce, Beauty

Syndicated Yesterday

Autonomous Garbage Drone Prevents Trash From Reaching Deep Ocean

The solar-powered WasteShark collects refuse closer to the source: the harbor

Automotive Yesterday

Aston Martin Reveals Its Own Luxury Powerboat

The sleek AM37 echoes styling elements from the British brand's sports cars

Advertising Yesterday

An Escort Website Fights Violence Against Sex Workers

The advocacy campaign from McCann aims uncover the human toll of the exploitative industry

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 29, 2016

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs september 29, 2016

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Culture Yesterday

LIFE Magazine Relaunches In Pure VR

The general interest periodical, which ceased publication in 2000, has turned into a portal for virtual reality content

Mobile Yesterday

Reorder This Detox Drink With A Simple Text Message

Dirty Lemon is streamlining its communication by letting customers place orders, ask product questions and request help exclusively through chat

Op-Ed Yesterday

The Future Of The American Workforce Requires Unbundling College Education

President of JetBlue Technology Ventures: developing corporate education programs for non-traditional students

Retail Yesterday

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Mobile Yesterday

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Africa Yesterday

Virtual Reality Game Gives Lessons About Emergency Birth Care

LIFE is a serious tool that takes advantage of new technology to help save lives

Luxury Yesterday

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

No search results found.