Gillette Creates Holographic Water Show Featuring Larger Than Life Athletes
The shaving brand virtually depicts the U.S. Olympic team in Boston Harbor.
To show support for their sponsored athletes, Gillette created a giant light/hologram show on the Boston Harbor. These 60 foot holograms of the US athletes extended from the water while a light show accompanied the holograms on the side of a building.
The show featured swimmer Ryan Lochte, sprinter Tyson Gay, and the USA swimming team. It features a track by M83 and is the result of a collaboration between Ketchum, Klip Kollective, and the highly specialized Proximity (which is BBDO’s “Global digital, direct, and CRM network” agency).
Check out a video of the light show below.
<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/wE69jDKLvbs” frameborder=”0″ allowfullscreen></iframe>http://www.mediabistro.com/agencyspy/gillette-sends-best-wishes-to-team-usa-with-lightwater-show_b36769