Google Now Offers Quick & Affordable Consumer Insights
Create online surveys and receive responses as they come in, which are automatically aggregated and analyzed for you.
Google is offering a new service for businesses that enables them to field online surveys more efficiently, receive responses as they come in, and view the results through a simple web interface.
Google Consumer Surveys are useful for quick incidence tests or pre-proposal research, and they start at just $0.10/response. The online platform lets users build surveys using a variety of question types and flexible targeting for different demographics. Responses are collected in real-time, so you receive the results as soon as they come in and quickly develop a representative sample. Your questions run across sites in Google’s diverse publisher network, and people can answer them in exchange for access to premium content, like news articles or videos.
Google then automatically aggregates and analyzes responses, sending the data back to you through a simple online interface. You can instantly see results by demography, geography, or use the Insights feature to review meaningful, statistically significant trends in the data. Check out the video below for more information about Google Consumer Surveys: