menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

A Peek Inside IKEA’s Largest Photo Studio In Europe [Video]

A Peek Inside IKEA’s Largest Photo Studio In Europe [Video]

94,000-square-foot facility is filled with staged kitchens, bedrooms, and living rooms.

Yi Chen

IKEA Communications biggest photo studio ix a 94,000-square-foot facility is filled with show rooms and a staff of carpenters, designers, and photographers. Chances are, the images you see in IKEA’s print and online catalogs were produce here. Take a look at the video below to see IKEA’s photo studio:

The future of the photo studio is uncertain though: the Scandinavian furniture company hopes to move away from actual photoshoots to design rooms and products using AutoCAD, a 3D design and imaging software. These computer-generated images look amazingly realistic and it’s hard to spot the real photo from a digital image.

IKEA

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs Presents
The Future of Connected Life

Live Work Play Better
The New Consumer and Their Journey to Effectiveness, Balance & Personal Growth