menu

IKEA Creates Tiny Rooms On Tokyo Streets [Pics]

IKEA Creates Tiny Rooms On Tokyo Streets [Pics]
Advertising

Retailer decorates the nooks and crannies outside in the Harajuku district with shelves, beds, and tables.

Yi Chen
  • 6 august 2012

IKEA gets innovative with its latest campaign to showcase that even the tiniest space can be converted into a clever storage solution. The IKEA Sukima Gallery project placed home furniture items in the nooks and crannies of the streets of Harajuku in Tokyo, Japan. Gaps between buildings, and unused space, are filled with bookcases, storage shelves, tables, and even beds.

The campaign ran from 31 July to 5 August and successfully attracted a lot of foot traffic, along with social mentions on Twitter, Facebook, and blogs.

Click through the thumbnails below to see more images of the campaign.

IKEA Sukima Gallery

+#advertising
+#culture
+#retail
+Advertising
+Asia
+campaign
+cities
+creative
+culture
+Design
+Facebook
+Furniture
+harajuku
+home
+Home & Garden
+ikea
+japan
+Marketing
+project
+Retail
+streets
+technology
+tokyo
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Arts & Culture Yesterday
IoT Yesterday
No search results found.