Retailer decorates the nooks and crannies outside in the Harajuku district with shelves, beds, and tables.
IKEA gets innovative with its latest campaign to showcase that even the tiniest space can be converted into a clever storage solution. The IKEA Sukima Gallery project placed home furniture items in the nooks and crannies of the streets of Harajuku in Tokyo, Japan. Gaps between buildings, and unused space, are filled with bookcases, storage shelves, tables, and even beds.
The campaign ran from 31 July to 5 August and successfully attracted a lot of foot traffic, along with social mentions on Twitter, Facebook, and blogs.
Click through the thumbnails below to see more images of the campaign.