An installation for the Israel Museum takes immersive cinema to a new level.
Image via Resnicow Schroeder
The rise of Hulu+ and Netflix have left many worried about the decline and ultimate disappearance of the movie theater. Arad’s work offers hope that the theater won’t disappear, it will just reinvent itself using the technology that once threatened it. By becoming a more immersive experience than home theater could ever provide, movie theaters may see a renaissance ushered in by concepts such as these.