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Levitating, Circular Movie Theater Creates A New Cinematic Experience

An installation for the Israel Museum takes immersive cinema to a new level.

Karen Baker
Karen Baker on August 9, 2012. @karenebaker

Image via Resnicow Schroeder

Designer and architect Ron Arad will create a levitating installation for The Israel Museum’s rose garden called ’720 degrees’ that reimagines theater. 5,600 silicon rods will be suspended 24 feet high to create a perfectly circular viewing experience that can be seen from anywhere in the museum. The rods create a digital canvas that will show films by David Shrigley, Christian Marclay and Ori Gersht on the outside, with the inside acting as an immersive live performance space.

The rise of Hulu+ and Netflix have left many worried about the decline and ultimate disappearance of the movie theater. Arad’s work offers hope that the theater won’t disappear, it will just reinvent itself using the technology that once threatened it. By becoming a more immersive experience than home theater could ever provide, movie theaters may see a renaissance ushered in by concepts such as these.

 Jerusalem Season of Culture

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