Teenagers from the NYC mentoring program Stoked, which helps build confidence through sports, are creating an ad for Mountain Dew featuring Lil Wayne as part of the DEWeezy campaign.
This partnership was launched to help foster a new generation of talent through experience, inspire creativity and a sense of community among fans, and develop a 30-second Mountain Dew commercial. Three rough cuts will soon appear on the DEWeezy site and fans will be able to vote on their favorite version of the TV spot. Brett O’Brien, vice president of marketing for Mountain Dew, said:
We’ve been looking forward to announcing this phase of the DEWeezy Project and getting our consumers involved. The campaign is about igniting creativity and celebrating people who follow their passion – like Lil Wayne has with skateboarding. DEWeezy is the perfect platform to engage fans and invite them to show us what ‘This is how I DEW’ means to them.