Luxury fashion brand gets playful and interactive with its new ad campaign.
As part of Louis Vuitton’s collaboration with artist Yayoi Kusama, the luxury brand has launched an interactive ad campaign featuring fashion blogger Bip Ling. The campaign features two 60 second TV spots that look identical, but actually have five discrepancies between them. Both videos show Bip Ling getting ready and wearing the latest LV Kusama polka dot collection.
Just like in the classic ‘spot the difference’ games, UK fans are asked to point out the differences (among all of the spots!) between the two videos for a chance to win a copy of Lewis Carroll’s Alice in Wonderland, illustrated by Kusama. The competition is open until 7 September and submissions can be sent via Twitter to @LouisVuitton_UK with the hashtag #LVKusama.
Here’s the first clip:
And here’s the second one:
Can you spot the differences? While a fun way to engage fans in competition, the campaign is also a great way for the brand to gauge how closely viewers pay attention to their TV ‘spots.’
Here’s a hint (highlight text after the colon for the answer): In second 22, Ling unwraps shoes from the package in clip 1, and in clip 2, unwraps a book!