Luxury Car Makers Create Special ‘Made For China’ Editions [Gallery]

Luxury Car Makers Create Special ‘Made For China’ Editions [Gallery]

Exclusive, limited-edition designs incorporate relevant cultural elements like the infinity number and the celestial dragon.

Don Michael Acelar De Leon
  • 27 august 2012

The unique culture and traditions of China, notably the fascination for the mythic and mystic, are known worldwide for strongly influencing lifestyles, impressions, and even buying habits. Sensing an opportunity for growth and increased market penetration, high-end luxury car brands like Bentley, Mercedes Benz, and BMW, among others, have designed and launched special versions of their automobiles exclusively for the Chinese market.

Drawing inspiration from important motifs such as the dragon, the number 8 as a symbol of infinity, and the jade, these luxury car brands make up for the less-than-satisfactory sales figures for regular ‘run-of-the-mill’ high-end automobiles. The market for ‘regular’ Mercedes and BMWs might be slowing in China, but the special-edition versions that are elegant and culturally relevant to the Chinese market continue to boost car makers’ bottom line.

A look at a few of the exclusive editions sold in China:

BMW’s 760Li 60 Anniversary Edition, limited to 60 units, celebrates the 60th anniversary of the People’s Republic of China.

Rolls-Royce “Year of the Dragon” commemorates 2012, the year of the Dragon.

Check out the gallery below to see additional versions of ‘Made for China’ luxury automobiles:

Luxury Society


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