The brewery’s latest sustainability report finds them well on their way to meeting 2015 “green” goals.
It’s time to crack open a couple and celebrate: not only did MillerCoors recently release its fourth annual sustainability report, but the beer brewer giant reported its progress and future goals using the Global Reporting Initiative framework (if you are interested in learning more about the GRI, consider one of our training courses in the GRI’s methodology.) “Great Things on Tap” features highlights from 2011 as well as updates on the brewer’s progress towards long-term goals through 2015. In all, the report focuses on five crucial areas: responsibility, environmental stewardship, supply chain, people and communities, and ethics and transparency. (MNN) See below for the company’s success in each:
- $230,000 in grants through the Great Plays Grant Program to encourage preventing underage access and reduce harm-related behavior at eligible college campuses
- 794,754 phone calls to 1-800-TAXICAB drunk driving prevention program
- 556,675 free rides provided through the Miller Lite Free Rides™ program
- 4.6 million people participated in a MillerCoors safe ride home program, 2009 through
- 5,356 Gold Cup soccer fans pledged to drink responsibly or received taxicab vouchers
MillerCoors aims to affect 10 million people (up from the original 6 million goal) with its responsible drinking and drunk driving prevention programs by 2015.
Originally published on Triple Pundit, republished with kind permission.