MINI’s London Pop-Up Shop Merges Cars With Fashion Retailing [Pics]

MINI’s London Pop-Up Shop Merges Cars With Fashion Retailing [Pics]

The iconic British brand is testing a retail venture which emphasizes their lifestyle product range.

Dave Pinter, PSFK
  • 3 august 2012

To coincide with the 2012 London Olympics, MINI opened a lifestyle pop-up store at the Westfield Stratford shopping center. Just a pair of MINI’s two newest models will be on display with the majority of the space within the store dedicated to merchandising MINI’s fashion and accessory products. The goal was to showcase the brand in a completely different context from a traditional dealership setting.

The interior decor follows MINI’s dominant use of black and white. A series of display cases wrap the wall and ceiling of the entry creating a checker board effect. LED lighting which changes color aids in grabbing the attention of passing shoppers.

Several pieces of retail technology allows customers to virtually browse both the MINI automotive and lifestyle product lines. An interactive mirror serves as a virtual fitting room, allowing customers to try on outfits without removing their clothes. An innovative Mini car configurator displays vehicles in 3D.

Berlin based Studio 38 in cooperation with Mark Bendow Interior Environments and Farmer Int. developed the design in three months. The store has since started to collect a series of nominations and awards most recently including  winning a 2012 red dot award for event design. The store will be open through the spring 2013.



Volvo's Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

Retail Today

Gilt’s Pop-Up House Is The Kind Of Store You’ll Want To Live In

The New York City townhouse plays host to the latest in retail inspiration, curation, and lifestyle activation (and some libations, too)

Advertising Today

The Hottest Chip In The World Comes Packed In A Coffin-Shaped Box

The individually wrapped snack is made from the spiciest known chili


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Registering To Vote Is Now Just A Text Away

A new bot aims to mobilize underrepresented groups this election season through SMS and Facebook Messenger

Luxury Today

Shoe Repair Has Moved Onto Your Phone

Cobbler Concierge is an on-demand service to get your footwear fixed online

Work Today

Microsoft Wants To Help Workers Better Communicate With Their Coworkers

Project Sonoma is a new app designed to help employees chat and coordinate shifts with their associates

Advertising Today

Real-Time Data Used To Calculate The Brand Power Of Athletes

Brandtix has develope a digital platform with a complex algorithm that combines social media variables with player performance to predict the next A-list pros


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Digital Design Expert: Mobile First Is Dead, Think Mobile Native

Brian Cooper, chief creative officer of OLIVER Group UK, explains how some brands are still playing catch-up to new technology

PSFK Labs Yesterday

The 10 Steps To Discover, Hire, Develop Your Next Leader

PSFK's Future of Work report outlines key steps in the employee development path to empower next-gen leaders

Automotive Yesterday

Toyota Is Using Sewage To Power Its New Electric Car

A new hydrogen-fueled vehicle is driven by what we flush away

Culture Yesterday

Catch A Concert On This Small Floating Island

A man-made archipelago in Italy is hosting music and art performances

Design & Architecture Yesterday

DIY Kit Lets You Build Your Own Wooden Bike, Boat Or Caravan

Woodenwidget says its detailed guides are suitable for beginners and experienced woodworkers alike

Social Media Yesterday

The United Nations Has Launched Its Own Social Media Platform

A new app aims to get younger audiences more involved in sustainable development goals

Design Yesterday

Crash-Friendly Drone Made From LEGOs Is Completely Rebuildable

The clever device offers games, education and the uniquely rewarding experience of destroying your high-flying airship


Future Of Work
Cultivating The Next Generation Of Leaders

Fitness / Sport Yesterday

Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Culture Yesterday

Someone Invented A Robot Just To Serve Trays Of Beef Jerky

Boston Red Sox star David Ortiz, in partnership with Chef's Cut Real Jerky, creates an automated snack delivery system

Millennials Yesterday

Why A Social Networking Site Decided To Rebrand

Meetup, a platform that connects like-minded individuals, has taken steps to stay relevant amongst millennials

No search results found.