Australian retail bank NAB is willing to stand in for AFL fans so they can catch the big Grand Final game. The competition will allow the winners to free up any commitments they previously made for September 29th– whether it’s a wedding rehearsal dinner, a birthday party, grocery shopping, or even work, the bank will send one of 20 specially appointed ‘stand-ins’ to fulfill the fan’s prior commitment.
The NAB Stand In Campaign was created by the ad agency Clemenger BBDO and has gained quite a momentum with fans and the media. Ant Keogh, ECD from the agency, explains:
We found that nearly half of Victoria would give up whatever they were meant to be doing that day in order to get to the Grand Final. Footy fans said they would give up beer, hand over their mobile phone and even give up wearing deodorant for a year to get a seat at the game.
Rather giving up personal hygiene, fans can ‘apply’ for a stand-in by telling NAB what prior commitment is preventing them from attending the big game.
Watch the ad campaign below for more details about the campaign: