menu

3 New Ideas To Reinvent The Draught Beer Experience [Partner Content]

3 New Ideas To Reinvent The Draught Beer Experience [Partner Content]
Advertising

Heineken invites fans to submit innovative concepts to create a new era in beer drinking.

Allie Walker
  • 3 august 2012

In a rather audacious move, Heineken is asking people from certain countries around the world to come up with new ideas tied to the draught beer experience. Over at the Heineken Ideas Brewery site, creative minds can offer a new vision for the beverage company.

Heineken say that draught beer is enjoyed the world-over, but it has not changed much over the years, and Heineken sees the potential to take inspiration from technological advances and the development of other industries to create an exciting new era in draught beer.

Here are a few ideas that PSFK noticed on the Heineken Ideas Brewery site:

1. Drinking with the stars by Edwin Froma

With use of Augmented Reality you can drink with famous people. Every glass got a special unique ‘code’ which you can scan with an App. When you do this, you’ll see a star showing up who’s drinking a draught beer with you and your friends. You can easily make a picture and share this through social media with your friends. Besides celebrities you can upload your own pictures so when you have to miss an evening you can still be there with your friends.

Vote for this idea here

2. Frozen beer foam by Sanjith Yeruva

I wonder if Heineken can adopt and evolve the Frozen beer foam, which is a new innovation from Japan. The foam is essentially made from the fluffy head of beer flash chilled, then dispensed on top of your pint like soft serve ice cream.It works like a frozen lid that keeps your beer cold while you drink. Plus, you can eat the foam when you are done with your beer like a bonus little icy beer dessert. No more worries about beer-to-foam ratios.

Vote for this idea here

3. StarApp! by Sabrina Teixeira

Pouring beer has gone upside-down. With this innovative device, draught beer is filled from the bottom of the glass, catching the eye of the drinker while different waves and shapes are poured. This device is installed in the center of the table or in bars. Consumers can easily place the glass in the upper part and receive a perfect and attractive pour. Even more, once the glass is filled, a beermat is automatically attached. With Bottom-up, pouring beer has changed. Enjoy a fresh and cold draught beer served in a radical new way that will catch everybodies attention!

Vote for this idea here.

How To Submit Your Own Idea??

To submit, Heineken asks readers of PSFK to imagine draught delivering that kind of effect; an engaging or energizing experience, at different moments during a great night out. It’s open to drinking-age adults who live in the following countries: Austria, Brazil, parts of Canada, China, Czech Republic, Germany, India, Israel, Italy, Japan, Mexico, Netherlands, Spain, UK & most of the US.

Once ideas have been submitted, you can ask your friends on your social networks to vote for them. 6 ideas will be chosen and six finalists will be selected and given an exclusive opportunity to participate in an idea-enhancing workshop in Amsterdam in November. At the end of the workshop, you will present their improved concepts to the Official Jury, who will then select the winners.

There will be three winners, who will be awarded cash prizes. The overall winner will get $5,000 US for their idea — and the runners-up will both receive $2,500 US. So go submit an idea at www.ideasbrewery.com

To support the challenge, PSFK will be interviewing brilliant creative minds who are reimagining the world around them. We will talk to artists, designers and other brilliant creatives to understand what fuels their innovative work. Look out for new interviews on PSFK as they appear over the next few weeks.

Heineken Ideas Brewery

 

Advertising
Trending

Bringing Food Innovation To America's Crowded Milk Market

Food
Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Financial Services Today

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Trending

Get PSFK's Related Report: Future of Automotive

See All
Advertising Today

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Thanks to a new partnership between the ride sharing service and Budweiser, drunk passengers are able to receive free rides

Travel Today

What Happens When An Entire Airport Terminal Rebrands Itself?

JFK's Terminal 4 underwent a dramatic design facelift to guide and delight travelers

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

No search results found.