Nike Creates Movie-Themed Sneakers That Only ‘Weird’ Kids Can Buy
The footwear brand teams up with LAIKA Studios for a photo-driven Twitter campaign that celebrates individuality.
To promote the August 17th release of ParaNorman last week, Nike is had a contest for fans to win 800 pairs of ParaNorman inspired shoes. Fans tweeted the @paranorman account with a picture of them being weird as a kid along with the hashtag #weirdwins to win a pair of Foamposite shoes. The plot of the film surrounds a young outsider who has abilities beyond that of any ‘normal’ kids.
The tactic is an interesting integration of the hype that typically surrounds Nikeâ€™s limited edition shoes and the digital marketing for a movie, while highlighting originality and creativity in children.