Nike+ users in Japan are on the look out for brightly colored sports items.
To celebrate the launch of the Nike LunarGlide+ 4 and Flyknit collection, the sports brand is hosting a clever ‘Innovation Hunt’ this week in the streets of Tokyo, Japan. Items from Nike’s Summer of Innovation theme are scattered across the city, where Nike+ users can participate on a special scavenger hunt to look for them.
Nike gives out clues on its website and the Nike+ technology is able to track the players’ moves. Items up for grabs include neon-knit teddybear, a bike, sneakers, and workout equipment.
Click through the gallery below to see more images from the project.