Artist Reinterprets Olympic Rings To Show Social Statistics Of Competitors

Gustavo Sousa reinterprets the iconic design to portray stats like obestiy rates and murder rates in the contentent participating in this year’s games.

PSFK Coverage Of The 2012 London Olympics

Artist Gustavo Sousa has created a series of infographics that re-imagine the five Olympic rings as Venn diagram style statistics across the 5 continents competing: Europe, Asia, Africa, the Americas, and Oceania. Surprisingly, the rings are roughly the same size for gun ownership, but vary wildly for homicides and number of people living with HIV. The idea behind the infographics is to make viewers think about the meaning of competition when so many other important things are going on in the world at the moment. While the Olympic rings were originally intended to represent the five continents, the continental identity of each is ambiguous. In his work, Sousa interestingly decided not to clarify which continent each colored ring’s statistics represented, but leave it up to the viewer’s imagination and interpretation.

Check out the video here to see the various stats: