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Bespoke Wines Celebrate The Olympic Games’ Ideals

Bespoke Wines Celebrate The Olympic Games’ Ideals
Retail

The Summer 2012 Olympic Games are the first with an official wine -- a red, white, a rose varietal.

Alex Apple Sullivan
  • 1 august 2012

PSFK Coverage Of The 2012 London Olympics

London 2012 is the first Olympics to have its own “official” wine – or three wines, to be precise. One red, one white, and one rosé of 2012 vintage are on sale at the Olympic Park in East London and other venues across the country to commemorate the games. They will be the only wines produced by British wine merchant Bibendum available for purchase.

The International Olympic Committee approached Bibendum create three bespoke wines that “complemented the Olympic ideals, offered consumers something new and interesting, while being low enough in alcohol to promote responsible drinking.”

The wines are a Chenin Blanc and rosé from South Africa, and a red wine from Brazil. Ideally, the signature wines would have been a domestic product of Great Britain, but since the wines needed to be of the same year’s vintage as the Games, the choice was limited to estates in the Southern Hemisphere.

Bibendum’s Fine Wine Director, Ben Collins shared his words of wisdom about the project: “Keep calm, carry on and drink good wine.”

Bibendum Fine Wine

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