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Photographers Show Reality Behind Perfect ‘Advertised’ Bodies [Gallery]

Photographers Show Reality Behind Perfect ‘Advertised’ Bodies [Gallery]
Advertising

Dagmar Keller and Martin Wittwer challenge print ad norms by layering seemingly 'flawless' fashion ads onto their own figures.

Don Michael Acelar De Leon
  • 27 august 2012

In a time when virtually every advertisement conveys the impression of physical perfection, photographers Dagmar Keller and Martin Wittwer go against the grain with their collaborative photo commentary, I Knew Some of You Better Than Others, but I Miss You All.

The black-and-white photo series features Keller and Wittwer pairing images from current lifestyle and fashion print advertisements with their own bodies. Keller and Wittwer skillfuly align the angles and contours of the print ads with their bodies to showcase the striking contrast between the nearly-perfect images and their crude, raw physicality. As such, the viewer is invited to reconsider his or her pre-existing perceptions of beauty and sense of reality as portrayed by advertising media.

Scroll through the gallery below to see more of the photo commentary:

Dagmar Keller + Martin Wittwer 

+#advertising
+#culture
+Advertising
+Art
+challenge
+commentary
+culture
+disruption
+Entertainment
+Fashion
+fashion / apparel
+photography
+Work & Business
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