menu

Red Bull Creates Interactive Billboard That Passersby Must Help Complete

Red Bull Creates Interactive Billboard That Passersby Must Help Complete
Advertising

To promote Jessie Ware’s new album 'Devotion', fans were invited to fill in dots on the billboard while listening to the music, ultimately revealing an image of the singer’s face.

Emma Hutchings
  • 23 august 2012

Red Bull collaborated with Studio Moross to create a large, eye-level billboard to promote Jessie Ware‘s debut album Devotion. The interactive billboard was covered in dots and fans were invited to help fill them in to reveal an image of the singer’s face. The artwork developed over a day, and those contributing also got to listen to the new music.

This is a creative way to engage fans and then the larger public with a unique outdoor ad that doubles as a large-scale art installation. It promotes the album, while also encouraging the public to get involved. The billboard will be on display until August 26th in London’s Broadway Market and you can click through to see photos below:

Jessie Ware

+#advertising
+#culture
+#design
+Advertising
+culture
+Culture
+Design
+Entertainment
+Europe
+music album
+public art installation
+Red Bull
+technology
+UK
Trending

NBA And Google Partner Up On A VR Series

Advertising
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Arts & Culture Yesterday
Fitness & Sport Yesterday
No search results found.