BBH London has created a satire campaign in response to Cecilia Gimenez’s unsuccessful attempt at trying to restore the Ecce Homo (Behold the Man). Although Gimenez’s intention was good, the fresco of Christ was disfigured when the amateur took on the job herself after the painting was deteriorating. Now, the ad agency is giving amateur artists themselves a chance to ‘restore’ the fresco online at The Cecilia Prize.
So far, users have created ironic versions of their own Ecce Homo, including the Simpsons character Homer, Batman, Pikachu, and Mario Brothers. The ‘best’ restoration will win a poster of the Ecce Homo restoration.