menu

Triple Pundit: How To Sell Sustainability Within Corporate America

Triple Pundit: How To Sell Sustainability Within Corporate America
Advertising

A new report by the Weinreb Group argues that to make companies green they need to focus on subject matter expertise, measuring initiatives, and, surprisingly, interpersonal skills.

Triple Pundit
  • 2 august 2012

Sustainability within corporate America has become mainstream. Once relegated to the basement office as far as possible from the C-suite just a decade ago, companies from Nike to Ford Motor to yes, Walmart, are taking sustainability seriously. Most companies do not have strategies in place to address climate change and other social, governance and environmental challenges, but change, slowly, is occurring. Companies feel enough pressure from outside stakeholder groups. But what about from the inside?

To that end, the Weinreb Group, VOX Global and Berkeley’s Net Impact chapter together issued a report this week, Making the Pitch: Selling SustainabilityInside Corporate America. The report, based on interviews of thirty-two sustainability executives and managers working primarily at Fortune 100 companies, is an effort to understand the skills, business drivers and collaboration strategies necessary in order to sell, implement execute sustainability and corporate responsibility strategies within companies. The lessons are transferable to just about any practitioner, from the solo consulting shop to a chief executive officer.

“By all means move at a glacial pace. You know how that thrills me.” – Line from The Devil Wears Prada, 2006.

Speaking of a glacial pace, the reasons why sustainability is not progressing at the rate at which advocates would like to see are complicated. They can, however, be summed up at a higher level. The three key factors, according to this report, are subject matter expertise, the ability to quantify the value of an initiative, and most importantly, interpersonal skills.

(Original article by Leon Kaye. Continue reading here.)

Originally published on Triple Pundit, republished with kind permission

Advertising
Trending

Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Advertising
Op-Ed Today

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Trending

Get PSFK's Related Report: Future of Work

See All
Arts & Culture Today

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Fashion Today

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Today

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Today

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Today

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap

Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

No search results found.