Caroline Hill, a student industrial designer from the University of Illinois at Urbana-Champaign, has created a range of cosmetics for Sephora that aim to reduce packaging waste. The series includes make-up like foundation, mascara, and eyeshadow, that have refillable cartridges. When the cosmetic is used up, instead of throwing the whole thing away, the user only needs to replace the content.
The angular and minimalistic packaging is not only environmentally friendly, but also fits in with Sephora’s existing brand as stylish and modern. Hill explained that:
The geometric structure divided into black and white segments keeps the look and feel of Sephora… The clear section at the top of each container which services as an indicator of what color refill the buyer has chosen, while also lending to a free and open feel which eludes to the sustainability of the cosmetic line.
Click through the thumbnails below to see more images of the packaging.
Photos courtesy of The Dieline