Legendary street artist Futura produced a custom design for Hennessy as well as mentoring Pratt students for a competition called ‘Wild Rabbit’. Students were challenged to create projects inspired by the cognac brand. In the profile below Futura comments on the intersection of street art and spiritual fulfillment.

The unique collaboration extends the reach of brand through a limited edition boxset that includes footwear and the custom-designed bottle. Click through the thumbnails below to see more images of the bottle:

Futura